Motor News

Saudi car showrooms see huge turnout of women customers

Since June 24 when the law for the first time allowed women to drive in Saudi Arabia, car dealers in the Kingdom are witnessing a huge turnout of women buyers.

Some car dealers opened special car showrooms for women, recruiting female staff to attend to customer enquiries.

Sales manager Ghaythan Al-Shamrani said that car agencies in the Kingdom have been working in upgrading their services to provide the best services for potential women clients. He added that some car agencies allocated special showrooms for women clients and recruited effective female salespersons.

With competition very fierce between dealers, some are offering free car service, free towing and door-to-door delivery of the car, in addition to exempting the driving license fees from the car price.

Ebtihal Al-Sultan, a sales advisor at one of the car agencies, said that the turnout of women at car showrooms was huge since the decree was issued.

The move could help boost the Saudi economy by ensuring stronger female participation in the workforce, meaning increased household incomes



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