Motor News

‘Sleep among your cars’ at luxury Porsche Tower

Imagine driving your supercar right into your apartment, and leaving it parked there. For uber-rich car collectors, this is a reality at the new Porsche Design Tower in Sunny Isles Beach, Miami. The 196-meter (644 feet) high Porsche Design Tower was unveiled in January, and is a collaboration between the luxury German car manufacturer and Dezer Development. Known for its branded buildings, Dezer has built six towers with the Trump Organization in Sunny Isles Beach — and this year will complete luxury condos with designer furniture brand Armani/Casa, also in the same city.
“We sat down and said, ‘Well, what does Porsche design really have to do with real estate?'” says Dezer. “In the car world, we felt there was always a need for sleeping among your cars … (So) we came up with the concept of making the building about the automobile, and for the car enthusiast.”
The patented technology behind the car elevator — dubbed the “Dezervator” — allows drivers to be seated inside the vehicle during the elevator ride, something that existing technologies didn’t offer. The “Dezervator” can whisk a driver and their car to any apartment in the tower in 75 seconds.
Source Credit: CNN
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